Tendering Content Management
Whilst every tender is different, there is some content that you can pre-prepare. After all, why reinvent the wheel every time. That is just a waste of time and money.
However, there are many companies that will create information or collateral for a tender, then just reuse it over and over again. Never updating it.
There is nothing worse that not putting your best foot forward when responding to tenders. Old information can put questions in the mind of potential clients. Reviewing tendering collateral every quarter at a minimum is advisable.
Collateral to Update
- Released new products or services?
- Updated your insurances?
- Updated internal or external processes e.g. SWMS, OH&S, operational, financial, account management or sales?
- Gained more certifications?
- Won more work and received testimonials or case studies?
- Taken more pictures of work completed?
- Received any awards?
- Been accepted on tendering panels?
- Received your audited accounts?
All of this information can be used to demonstrate your companies attention to detail.
Spending a small amount of time each quarter will save you hours of work over a year.
While your working on a tender, it can be hard to remember all that you have achieved over a year. Especially if you are trying to meet tendering timeframes.
You are likely to miss that vital information that could be the difference between a win or a loss.
What are the added benefits of updating your tendering collateral?
- Saves time and money
- Allows more review time before submission
- This information can also be updated on your website. It is best practice to make sure that all of the area’s that a prospect or client can read is kept up to date.
- This also adds to your companies credibility.
Talking about collateral, it begs the question of how to make sure that everyone in your company only use the latest information.
Where do you store Tendering Collateral?
Here are some common ways of storing information.
On a PC or Laptop
This is great if there is only a couple of people within the company that responds to tenders. A word of caution – Only ever store information on a PC or Laptop that is being backed up everyday.
In the Cloud
There are numerous free storage facilities such as dropbox or googledocs. The advantage is the information is backed up. Also that you can invite others to view documents regardless of where they are located.
On a company server
This is a great place to store your tendering information. However, always make sure that documents can only be updated by authorised people. You wouldn’t want someone to update your information with something that is wrong.
Processes for version control and review are mandatory.
Content Management System
There are numerous systems out there that can be used for content management. Each one has their strengths and weaknesses. It’s best to find out if the system has been designed for your industry.
Whilst all tendering content could be used in multiple tender responses. Only use the information as the basis for a response.
Always read the tender question and modify your response to suit the question being asked. Otherwise your response will look like just a copy paste of a previous response.
Question for you
How do you manage your tendering information?
Please share your experiences.
Contact Chris if you would like more information.
0400 097 161
Win Win Tendering